How Do You Make a Roomful of Entrepreneurs Laugh?

June 24, 2013  •  Leave a Comment

Events, Awards, Roundtables, Conferences Don't let anyone ever tell you cricketers are boring. Ex-England Captain Graham Gooch was in fine form when he filled the final slot of the Real Business 'Entrepreneurs Summit'. It had already proven to be a brilliant event with near-messianic performances from Lord Bilimoria (Cobra Beer) and Richard Reed (Innocent) so I was a little worried for Mr Gooch having to follow such class acts. But as the picture attests there was no need to for fear because he had the crowd eating out of his hand. Somewhere in amongst the cricketing anecdotes there were references to leadership and entrepreneurial spirit... a little tenuous one could argue but I'm not sure that anyone minded in the slightest.


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